Top 5 Social Apps on Android in Italy Q2 2024

In the second quarter of 2024, the top 5 social apps on the Android platform in Italy showed varied performance trends. Here’s a detailed look at how TikTok, Facebook, Instagram, Threads, and Facebook Lite performed.

TikTok

Throughout Q2 2024, TikTok experienced significant growth in weekly revenue, starting from approximately $176K in early April and peaking at around $472K by the end of June. Weekly downloads fluctuated, starting at 39K and rising to 51K in mid-June. Active users remained relatively stable, ranging from 10.3M to 10.6M throughout the quarter.

Facebook

Facebook showed consistent weekly revenue, hovering around $8K to $10K, with a slight peak at $11.5K in mid-May. Weekly downloads saw a notable spike to 51K in early May but generally remained between 33K and 42K. Active users demonstrated a steady increase, reaching up to 14.6M by the end of June.

Instagram

Instagram maintained an upward trend in weekly revenue, peaking at approximately $22K in mid-May. Downloads were stable, fluctuating between 29K and 35K, with a high of 35K in the last week of June. Active users also showed a steady increase, reaching up to 14.3M by the end of the quarter.

Threads

Threads had varying download numbers, starting at 42K in early April and ending at 31K in late June. Active users for the app ranged from 98K to 108K, with a slight dip in early June followed by a recovery towards the end of the month.

Facebook Lite

Facebook Lite displayed modest revenue figures, with occasional peaks such as $26 in early June. Weekly downloads ranged from 10K to 19K, with a general downward trend observed. Active users remained relatively stable, hovering around the 400K mark throughout the quarter.

For more insights and detailed data, visit Sensor Tower.